LOUISVILLE, Ky., Nov. 30 /PRNewswire-FirstCall/ — Spartan Chassis, a
subsidiary of Spartan Motors, Inc. (Nasdaq: SPAR), hopes to educate RV
shoppers on the importance of their chassis as part of a new marketing
campaign launched in conjunction with the 42nd Annual National RV Trade Show
in Louisville, Kentucky (Booth #6013).
“We are reaching out to all our customers with a strong, dynamic message
supported by a creative marketing campaign,” said Richard Schalter, president
of Spartan Chassis. “Our RV customers understand the importance of the
chassis now more than ever before, and they are finding that Spartan’s premium
ride and handling outperforms the competition.”
Spartan is mastering the challenge of creating a direct connection to RV
buyers through a multidimensional strategy. This includes focusing on
expanding RV dealer training, working side-by-side with OEM customers on
product development and innovation, and elevating the level of understanding
among RVers about the importance of the chassis in Class A motorhomes.
Spartan Chassis is preparing dealers to meet an increased consumer
interest about the chassis with expanded training services and multi-media
resources. Dealer tools include a chassis walk-around DVD, a pocket guide
with technical information and selling tips, banners, a brochure and
promotional gifts.
Spartan engineers and customer service representatives also are continuing
to collaborate with OEM customers by working through the RV building process
together.
RVers will be exposed to the Spartan message at dealerships, through
industry publications and on a personal level at RV rallies nationwide. The
result is that RV owners and potential owners will be skilled buyers,
understanding why a custom-designed, integrated chassis impacts everything
from the floor plan to RV performance and handling.
All of Spartan’s customers will hear the message — Everything’s Riding On
It.(TM) — starting with the campaign kick-off at RVIA and intensifying
throughout the year in various media.
About Spartan Motors
Spartan Motors, Inc. (https://theshyftgroup.com ) designs, engineers
and manufactures custom chassis and vehicles for the recreational vehicle,
fire truck, ambulance and emergency-rescue markets. The Company’s brand names
— Spartan(TM), Crimson Fire(TM), Crimson Fire Aerials(TM), and Road
Rescue(TM) — are known in their market niches for quality, value, service and
being the first to market with innovative products. The Company employs
approximately 700 at facilities in Michigan, Alabama, Pennsylvania, South
Carolina, and South Dakota. Spartan Motors is publicly traded on the NASDAQ
Stock Market under the ticker symbol SPAR.
The statements contained in this news release include certain predictions
and projections that may be considered “forward-looking statements” under the
securities laws. These forward-looking statements are identifiable by words
or phrases indicating that the Company or management “expects,” “believes” or
is “confident” that a particular result “may” or “should” occur, that a
particular item “bodes well,” that the Company “looks forward” to a particular
result, or similar statements. These statements involve many risks and
uncertainties that could cause actual results to differ materially, including
but not limited to economic, competitive, governmental and technological
factors affecting the Company’s operations, markets, products, services and
prices. Accounting estimates are inherently forward-looking. Additional
information about these and other factors that may adversely affect these
forward-looking statements are contained in the Company’s reports and filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to update or revise any forward-looking statements to reflect
developments or information obtained after the date of this news release.
SOURCE: Spartan Chassis, Inc.
CONTACT: Elena M. Younger, Marketing and Public Relations of Spartan
Chassis, Inc., +1-517-402-3824;
or Jeff Lambert of Lambert, Edwards &
Associates, Inc., +1-616-233-0500, for Spartan Chassis, Inc.
Web site: https://theshyftgroup.com